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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

responsibility

With six, seven-point Likert-type items, the scale measures a consumer’s belief that the relationship he/she has with a service firm is based on the fulfillment of specified and quantifiable obligations in the short term.

With five, five-point Likert-type items, the scale measures a person’s tendency to use the Internet for the purpose of avoiding unpleasant tasks and responsibilities.

Multiple versions of a seven-point Likert-type scale measure the degree to which a person believes he/she would feel guilty and irresponsible about withdrawing money from savings that was set aside for some purpose.

Using three, seven-point Likert-type items, the scale measures the degree to which a person blames a specific entity (store, company, organization) and its strategies for him/her terminating the relationship between them.

To measure a person’s support for an organization that has an environmentally-related purpose, the scale uses four, five-point Likert-type items.  The emphasis of the items is on the importance the membership has for the person.

The degree to which a person feels responsible and sorry for a particular incident is measured with four, seven-point Likert-type items.

The extent to which a person reports feeling sorry and blameworthy for something is measured with three, seven-point semantic-differentials.

A person’s belief about his/her personal responsibility to help others whom he/she does not know is measured with four, seven-point Likert-type items.

Rather than focusing on guilt-related feelings, this scale uses four items to measure a person's cognitive appraisal of his/her failure to donate responsibly.

Four, five-point unipolar items are used in this scale to measure one’s feelings of shame and remorse.