You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope


The scale has three, five-point Likert-type items that measure the extent to which a person holds beliefs regarding the social responsiveness of a particular business organization.

How much a person values caring for the environment and believes in making environmentally responsible decisions is measured with four, seven-point questions.

The extent to which a person knows what is expected in his/her role as a customer of a business is measured in this scale with four, seven-point Likert-type items.

Three, seven-point Likert-type items measure how much a person experiences great pleasure in another person's misfortune that is believed to be deserved.

The degree to which a person feels sorry and personally responsible for something that has happened is measured with three, seven-point Likert-type items.

How responsible a person feels with regard to a decision that he/she made is measured in this scale using four, seven-point items.

Five, seven-point Likert-type items are used in this scale to measure how genuinely a person's believes an organization cares about a charitable cause.  Given the phrasing of one of the items, the scale is most suited to charities than help fund research of some sort.

The degree to which a person has a promotion (accomplishment-oriented) vs. prevention (security-oriented) motivation is measured in this scale using six, eight-point Likert-type items.

Three, five-point items are used to measure the degree to which a customer believes the responsibility for a particular product failure belongs with the company or with him/herself.

Using three, seven-point bi-polar phrases, the scale measures whether a person believes something that occurred was under his/her control or, instead,  was caused by the company providing the service.