You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

responsibility

Using three, seven-point bi-polar phrases, the scale measures the degree to which a person believes something that occurred was under the control of  a particular company.

The degree to which a person believes a certain company is making a positive impact on society and minimizing its negative impact is measured in this scale using three, seven-point Likert-type items.

The scale is composed of three, seven-point uni-polar items that measure a person's guilt-related response to an advertisement.

The scale is composed of four, seven-point Likert-type items that are intended to measure the degree to which a person believes that companies should noticeably position warning-related information in print ads rather than burying it where it is less likely to be seen. The scale was referred to as responsible advertising by Torres, Sierra, and Heiser (2007).

This scale has three, seven point items that are intended to measure the degree to which a consumer's shopping motivation is due to the desire to play the role of shopper for the family in a responsible manner, particularly in terms of spending money wisely.

This scale is composed of nine, nine-point scales that are intended to measure the extent that a person is worried about being irresponsible and is motivated to avoid failure, losses, and threats.

Three statements are used to measure the degree to which a person accepts personal responsibility for preventing skin cancer.

Three, seven-point items are used to measure the degree to which a consumer places the blame for a problem that was experienced on a particular entity (person, manufacturer, service provider).  The scale is most relevant when used with regard to a a good or service.

Three, nine-point items are used to measure the degree to which a person feels in control of a choice and takes personal responsibility for the outcome.

Four, seven-point items are used to measure the degree to which a person believes that one act is more moral than another. As structured by Reed, Aquino, and Levy (2007), two specific acts were identified for respondents and they had to compare them in terms of their morality.