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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

responsibility

Using three, seven-point bi-polar phrases, the scale measures the degree to which a person believes something that occurred was under the control of  a particular company.

The degree to which a person believes a certain company is making a positive impact on society and minimizing its negative impact is measured in this scale using three, seven-point Likert-type items.

The scale is composed of three, seven-point uni-polar items that measure a person's guilt-related response to an advertisement.

The scale is composed of four, seven-point Likert-type items that are intended to measure the degree to which a person believes that companies should noticeably position warning-related information in print ads rather than burying it where it is less likely to be seen. The scale was referred to as responsible advertising by Torres, Sierra, and Heiser (2007).

This scale has three, seven point items that are intended to measure the degree to which a consumer's shopping motivation is due to the desire to play the role of shopper for the family in a responsible manner, particularly in terms of spending money wisely.

This scale is composed of nine, nine-point scales that are intended to measure the extent that a person is worried about being irresponsible and is motivated to avoid failure, losses, and threats.

Three statements are used to measure the degree to which a person accepts personal responsibility for preventing skin cancer.

Three, seven-point items are used to measure the degree to which a consumer places the blame for a problem that was experienced on a particular entity (person, manufacturer, service provider).  The scale is most relevant when used with regard to a a good or service.

Three, nine-point items are used to measure the degree to which a person feels in control of a choice and takes personal responsibility for the outcome.

Four, seven-point items are used to measure the degree to which a person believes that one act is more moral than another. As structured by Reed, Aquino, and Levy (2007), two specific acts were identified for respondents and they had to compare them in terms of their morality.