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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

responsibility

Four, five-point items are purported to measure the extent to which responsibility for an accident resulting from the use of a manufacturer's product should be placed on the manufacturer as opposed to the user.

This is a two-item, five-point Likert-type summated ratings scale measuring the degree to which a person (a parent) believes that a child should be ''older'' before being allowed to take on certain responsibilities alone. It was referred to as Fostering Responsibility by Carlson and Grossbart (1988).

A seven-item, Likert-type scale is used in measuring a person's perception of the responsiveness of business to consumer complaints.

This is a four-item, forced-choice scale measuring the degree to which a parent believes a preschool child should take on some household responsibilities. It was referred to by Carlson and Grossbart (1988) as early maturity demands.