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restaurant

The scale is composed of four, seven-point items that measure a consumer’s likelihood of going to a particular restaurant in the unspecified future.

The degree to which a person believes that a particular organization cares about its customers and is helpful is measured with this five-point scale.  A two and a four item version are discussed.  While the scale was made for use in the hospitality industry, it could be easily used with many other businesses as well.  With a minor change in one of the items, the scale could be used with non-businesses as well.

With four, seven-point Likert-type items, the scale measures the degree to which a person believes a particular place is unique in the sense that it has distinctive characteristics not found in other places it might be compared to.

The extent to which a person has a positive sentimental attachment to a particular place due to some event(s) that occurred there is measured using four, seven-point Likert-type items.

The likelihood of engaging in certain loyalty-related activities are measured with this seven-point scale.  Versions with three, four, and six items are discussed.  While the scale might be adapted for use with a variety of businesses, it is most suited for hotels and restaurants.

The degree to which a customer is glad about a decision he/she made and believes that it was the right decision is measured with three, seven-point Likert-type items.

Three, seven-point Likert-type items are used to measure a customer’s belief that the food in a meal is of high quality and has premium ingredients.  The scale does not measure how the food tastes per se.

A consumer’s global evaluation of a service experience is measure with three, nine-point bi-polar adjectives.

Four statements are used to measure the extent to which a customer in a retail establishment near the time it is set to close courteously interacted with employees as they engaged in behaviors related to closing the store.

A person's expressed likelihood of making positive comments about something specific is measured in this scale with four, five-point Likert-type items.  Although the items were written with respect to a restaurant, they appear to be amenable for use with a variety of things such as brands, companies, and possibly even salespeople.