The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
rewards
The scale uses four, seven-point items to measure how much a person expresses a chronic motivation after having achieved a short-term goal to take advantage of behavior that is inconsistent with a long-term goal.
How much a person wants something rewarding as soon as possible is measured in this scale with ten, seven-point Likert-type items.
How much a person believes the nature of a specific reward is not only acceptable but motivates him/her to accomplish something is measured with three, seven-point uni-polar items.
A person’s admission of deserving punishment and desire to punish one’s self is measured with four, seven-point Likert-type items.
With seven items, the scale measures the extent to which a person generally believes that people get what they deserve in life because “the world” is fair.
How much a person believes that, as a result of some accomplishment or experience, he/she is justified in buying something for self as a reward is measured by five, seven-point items.
A customer’s belief that he/she deserved special treatment or reward from the retailer because of his/her purchase is measured with three, seven-point semantic differentials.
The degree to which a customer believes that he/she has earned special treatment from someone or some organization for an unspecified reason is measured with seven-point, Likert-type items.
This scale uses three, six-point Likert-type items to measure the degree to which a person expresses enjoyment with regard to a particular activity.
The scale is composed of three, seven-point statements that measure the degree to which a person views a loyalty program as being financially valuable, relevant, and desirable.
