The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
rewards
How much a person believes the nature of a specific reward is not only acceptable but motivates him/her to accomplish something is measured with three, seven-point uni-polar items.
A person’s admission of deserving punishment and desire to punish one’s self is measured with four, seven-point Likert-type items.
With seven items, the scale measures the extent to which a person generally believes that people get what they deserve in life because “the world” is fair.
How much a person believes that, as a result of some accomplishment or experience, he/she is justified in buying something for self as a reward is measured by five, seven-point items.
A customer’s belief that he/she deserved special treatment or reward from the retailer because of his/her purchase is measured with three, seven-point semantic differentials.
The degree to which a customer believes that he/she has earned special treatment from someone or some organization for an unspecified reason is measured with seven-point, Likert-type items.
This scale uses three, six-point Likert-type items to measure the degree to which a person expresses enjoyment with regard to a particular activity.
The scale is composed of three, seven-point statements that measure the degree to which a person views a loyalty program as being financially valuable, relevant, and desirable.
Three, five-point statements are used to assess the degree to which a person believes that changing service providers will involve losing economic benefits which had been earned over time with the previous provider, e.g., points, discounts, rewards.
The scale is composed of four, seven-point Likert-type statements intended to measure a person's belief that a certain business offers financial rewards to its customers in order to motivate repeat purchases.
