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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation


The scale measures a consumer's perceived likelihood that a certain product will not be available when he/she wants it.  Four, six-point Likert-type items are used to measure the construct.

A person's reported difficulty in making a decision regarding a gambling-related risk is measured in this scale with three, seven-point questions.

One's ineffective, personal approach to dealing with an environmental threat, such as avoidance or wishful thinking, is measured in this scale with four, seven-point Likert-type items.

A person's estimate of the likelihood of experiencing a certain health problem is measured using four, seven-point items.  Phrasing of the scale instructions allow the items to be used with respect to different time periods (present vs future).

Three items are used in this scale to measure the extent to which a person believes that he/she will regret making a certain decision, e.g., buying a particular product.

The five, seven-point semantic differentials that make up this scale are used to measure the extent to which a person is open to new ideas and experiences.

How responsible a person feels with regard to a decision that he/she made is measured in this scale using four, seven-point items.

A person's attitude regarding the amount of risk perceived to be associated with a particular investment is measured using three semantic differentials.

The scale is intended to measure the role played by brand name in lowering the risk a consumer perceives in making a purchase decision.  Four, seven-point Likert-type items compose the scale.  The scale is meant to be used within a product category rather than across all categories since a brand's role in reducing risk could legitimately vary from category to category.

The degree to which a person believes it is likely that a service would not be delivered or provided as expected is measure in this scale with three, seven-point Likert-type statements.