The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
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The extent to which a person considers some particular object as being weird and creepy is measured with three, seven-point items.
Five, seven-point Likert-type items compose the scale and measure how much a person worries that some person or thing lessens his/her importance, job, and very existence.
