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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

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The scale has three, seven-point Likert-type items that measure the degree to which a person redefined his/her role in a relationship due to some event.  The event is not stated in the items themselves but should be made clear to respondents in the context of the study or the instructions.

The degree to which a person believes a particular experience has helped make and/or define him-/herself is measured with three, five-point items.

A person's belief that an organization provides positive feedback about his/her reaching an identity goal is measured in this scale using three, seven-point items.  The phrasing of the items can be tailored for a specific organization and a specific role a person plays with the organization, e.g., shopper, employee, volunteer.

The degree to which a person believes that an organization values him/her personally is measured in this scale with four, seven-point Likert-type items.  The phrasing of the items can be tailored for a specific organization and a specific role a person plays with the organization, e.g., shopper, employee, volunteer.

The scale used four, seven-point Likert-type items to measure a person's belief that being a "member" (broadly defined) of an organization facilitates him/her performing better in a certain role.  The phrasing of the items can be tailored for a specific organization and a specific role a person plays with the organization, e.g., shopper, employee, volunteer.

The extent to which a person knows what is expected in his/her role as a customer of a business is measured in this scale with four, seven-point Likert-type items.

The scale uses five, seven-point Likert-type items to measure the extent to which a person views males and females as equal in terms of social roles and emotional capacity (caring, ambition, and aggressiveness).

The degree to which a person indicates having a male-like personality and behavioral characteristics is the intended measure of this scale.

This seven-point ratings scale is used to measure the degree to which a person indicates having a feminine personality and behavioral characteristics.

The scale is composed of five, seven-point, Likert-type items that are intended to measure how much a person expresses concern for the feelings and well-being of others, qualities that are part of the socialization of females in many cultures.