I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
rumination
Nine, four-point items are used to measure how much a person engages in self-examination and introspection.
The scale measures a consumer’s belief that if he/she was wronged in some way by a brand and/or some employees associated with it then the memories of the unfair behavior would be an obsession. Six, seven-point Likert-type items compose the scale.
The scale has been used to measure a type of private introspection and self-attentiveness stimulated by curiosity. Twelve, five-point Likert-type items compose the scale.
