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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

sacrifice

The degree to which a person is willing to make sacrifices for the long-term good of society as well as for other causes of personal importance is measured with seven, seven-point Likert-type items.

The scale uses four, nine-point Likert-type items to measure one's preference for being a member of the group rather than apart from the group.

The scale is composed of eight items that attempt to assess the extent to which a person sees one's self as a member of a group but with members having different amounts of status. Although interdependence is accepted, so is inequality though service and sacrifice are stressed.

The three-item, nine-point scale measures the resources (money, time, effort) that are given up in order to obtain a specified service.