I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
sacrifice
This 13-item Likert-type scale measures how much a person is experiencing the type of love for a partner associated with romance, desire to affiliate, selflessness, and sacrifice.
The scale uses four, seven-point Likert-type items to measure how much a person views him/herself as part of a collective in which interdependence of members is important.
This six-item Likert-type scale measures how much one has a sense of satisfaction in doing things primarily for the benefit of a particular person rather than him/herself.
The extent to which an individual or company has put a lot of thought, work, and sacrifice into a particular donation is measured with five items.
The degree to which a person is willing to make sacrifices for the long-term good of society as well as for other causes of personal importance is measured with seven, seven-point Likert-type items.
The scale uses four, nine-point Likert-type items to measure one's preference for being a member of the group rather than apart from the group.
The scale is composed of eight items that attempt to assess the extent to which a person sees one's self as a member of a group but with members having different amounts of status. Although interdependence is accepted, so is inequality though service and sacrifice are stressed.
The three-item, nine-point scale measures the resources (money, time, effort) that are given up in order to obtain a specified service.
