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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

satisfaction

A seven-item, Likert-type scale is used in measuring a person's perception of the responsiveness of business to consumer complaints.

This three-item, five-point Likert-type scale measures a person's general level of satisfaction with his/ her life.

The four item, nine-point scale measures a consumer's attitude toward a specific brand. The scale was used in the study by Duncan and Nelson (1985) with respect to a product advertised as a "men's home permanent" (p. 35).

Twelve Likert-type items are used to measure a consumer's level of satisfaction with a car that has recently been purchased.