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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

satisfaction

A six-item, three-point scale is used in measuring a consumer's satisfaction with the retail placement aspects of a specified product.

This three-item, five-point Likert-type scale measures a person's general level of satisfaction with his/ her life.

A 44-item, three-point scale is used to measure a consumer's satisfaction with a specific product.

Twelve Likert-type items are used to measure a consumer's level of satisfaction with a car that has recently been purchased.

This three-item, seven-point Likert-type scale is used to measure the degree to which a consumer perceives a transaction was fair, particularly in relation to the treatment received from the salesperson handling the transaction.

This three-item, five-point Likert-type scale is used in measuring a consumer's sense of the sufficiency of the information provided by companies for making good purchase decisions. The scale was referred to as consumer meaninglessness by Durand and Lambert (1985).

This is a seven-item, seven-point Likert-type scale measuring the degree of benefit a consumer perceives was received from a car dealer in a transaction.

This three-item, seven-point Likert-type scale is used to measure a person's degree of satisfaction with purchases made, with an emphasis on department store experiences.

The four item, nine-point scale measures a consumer's attitude toward a specific brand. The scale was used in the study by Duncan and Nelson (1985) with respect to a product advertised as a "men's home permanent" (p. 35).

This three-item, six-point, Likert-type scale measures a person's degree of contentment with his/her family income.