This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
satisfaction
This three-item, seven-point Likert-type scale is used to measure a person's degree of satisfaction with purchases made, with an emphasis on department store experiences.
The four item, nine-point scale measures a consumer's attitude toward a specific brand. The scale was used in the study by Duncan and Nelson (1985) with respect to a product advertised as a "men's home permanent" (p. 35).
This three-item, six-point, Likert-type scale measures a person's degree of contentment with his/her family income.
