This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
satisfaction
This three-item, six-point, Likert-type scale measures a person's degree of contentment with his/her family income.
A six-item, five-point Likert-type scale is used to measure a consumer's attitude toward business and products in general.
Four Likert-type items are used to measure the degree to which a person expresses satisfaction with air travel in general. The scale was referred to as convenience by Bruning, Kovacic, and Oberdick (1985).
