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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

satisfaction

Five, seven-point Likert type items are used to measure a customer's attitude regarding the extent to which a website has been responsive to problems and shown that it cares, particularly in the post-sales phase of the purchase process (billing, delivery, returns).

Seven-point semantic differentials are used to assess a person's global opinion of a company. The scale was called liking in the pretest by Becker-Olson (2003) and the version used by Rodgers (2004) was referred to as attitude toward the sponsor.  Kareklas, Carlson, and Muehling (2014) called their scale attitude toward the company.

The scale is composed of four, seven-point Likert-type statements measuring the degree to which a consumer believes that purchase of a product featured in an ad he/she has been exposed to would be risky.

This six-item, nine-point semantic differential scale measures what one is feeling at some point in time.  It was called mood by Ellen and Bone (1998) and used to measure the emotion evoked by an ad that participants were exposed to.

The scale is composed of four, seven-point Likert-type statements measuring the degree to which a consumer believes that the information provided in an advertisement facilitates an understanding of the product's quality.

The scale is composed of three, seven-point Likert-type statements that are used to measure the degree of disagreement and frustration that a client states having with his/her representative(s) at the company's advertising agency.

The scale is composed of four, seven-point Likert-type statements that are used to measure the degree of satisfaction a client has with its advertising agency based upon its work process and performance.

The scale is composed of three, seven-point Likert-type statements that are used to measure the degree of satisfaction a client has with its advertising agency based upon the personal relationships with agency personnel.

The scale is composed of three items intended to produce a overall evaluation of a customer's s satisfaction level. Given that the scale was created for use with a service encounter it may not be quite as suited for use as a satisfaction measure with respect to physical goods.

The scale is used to measure a person's satisfaction with a product after the selection/purchase has been made and probably after consumption/usage of the product has occurred. The context for the scale's usage was at the end of an experiment when subjects had made a selection between a variety of brands (Fitzsimons (2000; Huffman and Kahn 1998). The full version of the scale has six items whereas the abbreviated version has three.