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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

saving

This scale has four, seven-point Likert-type items that measure a person’s expectation that both his/her income and saving money will be better in the future compared to the present.

The scale has five, six-point items that measure how quickly and easily a person believes he/she could repay money taken from personal savings or charged to a credit card if it was used to pay for an emergency.

The seven-point Likert-type scale has three items that measure the degree to which a person believes there would be a negative impact on the achievement of his/her long-term goals if money was drawn from savings that was set aside.

This nine item, seven-point Likert-type scale measures a consumer’s chronic tendency to save money that is incorporated into his/her lifestyle.

Multiple versions of a seven-point Likert-type scale measure the degree to which a person believes he/she would feel guilty and irresponsible about withdrawing money from savings that was set aside for some purpose.

With three, seven-point Likert-type items, this scale measures the degree to which a customer values a particular business and believes it saves him/her money.

A person’s likelihood of engaging in behaviors that could reduce his/her spending and save money is measured using eight, nine-point items.

A consumer’s reluctance to spend a particular amount of money “right now” is measured with three, five-point Likert-type items.

The importance of saving money, particularly in helping one to feel more financially secure, is measured using five, seven-point Likert-type items.

The extent to which a person believes he/she will be able to save the necessary funds for some potential future purpose is measured in this three item, seven-point Likert-type scale.