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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

saving

The scale has five, six-point items that measure how quickly and easily a person believes he/she could repay money taken from personal savings or charged to a credit card if it was used to pay for an emergency.

The seven-point Likert-type scale has three items that measure the degree to which a person believes there would be a negative impact on the achievement of his/her long-term goals if money was drawn from savings that was set aside.

This nine item, seven-point Likert-type scale measures a consumer’s chronic tendency to save money that is incorporated into his/her lifestyle.

Multiple versions of a seven-point Likert-type scale measure the degree to which a person believes he/she would feel guilty and irresponsible about withdrawing money from savings that was set aside for some purpose.

With three, seven-point Likert-type items, this scale measures the degree to which a customer values a particular business and believes it saves him/her money.

A person’s likelihood of engaging in behaviors that could reduce his/her spending and save money is measured using eight, nine-point items.

A consumer’s reluctance to spend a particular amount of money “right now” is measured with three, five-point Likert-type items.

The importance of saving money, particularly in helping one to feel more financially secure, is measured using five, seven-point Likert-type items.

The extent to which a person believes he/she will be able to save the necessary funds for some potential future purpose is measured in this three item, seven-point Likert-type scale.

This scale is composed of four items that are intended to measure a consumer's tendency to experience psychological discomfort ("pain") when making or anticipating purchases. Low scorers on the scale are viewed as "tightwads" who experience too much pain with regard to spending money with the result that they spend less than they otherwise would think is ideal. High scorers are viewed as "spendthrifts" who experience too little pain with spending and typically buy more than they would ideally like to.