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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

self

Four, seven-point Likert-type items are used to measure the degree to which a person has an overall respect of self and feeling of inherent value.

This five-item, seven-point Likert scale measures a person’s belief that his/her self-worth is based on performing better than others on a task or skill.

Four, seven-point Likert-type items measure a customer’s belief that his/her relationship with a particular service firm is such that the parties look out for their own interests first and foremost.

How much a person feels that his/her life is meaningful and has some effect on the world is measured with three, seven-point items.

With three, seven-point items, the scale measures the degree to which a person shared information with another person in order to improve that person’s attitude about him/herself.

The degree to which a person believes a certain individual shows off in order to impress people is measured in this scale with five, seven-point Likert-type items.

Six, five-point Likert-type items are used to measure a person’s desire to experience consistency and stability at the current time rather than change.

How much a person believes that a certain event would negatively affect his/her morale and pride is measured with five, seven-point items.

With four, seven-point Likert-type items, the scale measures a person’s general motivation to do better and succeed.

A person’s admission of deserving punishment and desire to punish one’s self is measured with four, seven-point Likert-type items.