I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
self
Four, seven-point Likert-type items are used to measure the degree to which a person has an overall respect of self and feeling of inherent value.
This five-item, seven-point Likert scale measures a person’s belief that his/her self-worth is based on performing better than others on a task or skill.
Four, seven-point Likert-type items measure a customer’s belief that his/her relationship with a particular service firm is such that the parties look out for their own interests first and foremost.
How much a person feels that his/her life is meaningful and has some effect on the world is measured with three, seven-point items.
With three, seven-point items, the scale measures the degree to which a person shared information with another person in order to improve that person’s attitude about him/herself.
The degree to which a person believes a certain individual shows off in order to impress people is measured in this scale with five, seven-point Likert-type items.
Six, five-point Likert-type items are used to measure a person’s desire to experience consistency and stability at the current time rather than change.
How much a person believes that a certain event would negatively affect his/her morale and pride is measured with five, seven-point items.
With four, seven-point Likert-type items, the scale measures a person’s general motivation to do better and succeed.
A person’s admission of deserving punishment and desire to punish one’s self is measured with four, seven-point Likert-type items.
