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self-concept

Five, seven-point Likert-type items compose the scale and measure how much a person worries that some person or thing lessens his/her importance, job, and very existence.

With four, seven-point Likert-type items, the scale measures the extent to which a person views him/herself as self-reliant and unique.

Using three Likert-type items, the scale measures how much a person is involved in a particular hobby and identifies with it, e.g., driving, baking, fishing.

With three, seven-point Likert-type items, the scale measures the degree to which a person believes an object or experience is closely associated with his/her identity.

The degree to which a person thinks that an object, such as a product, expresses his/her personal uniqueness is measured with three, seven-point Likert items.

Using six items, this scale not only measures how strongly a person identifies with a particular gender but how important that identity is to his/her self-image.

Four, seven-point Likert-type items measure the degree to which a consumer has a special bond with a certain product, especially of an affective and sentimental nature.

With four Likert-type items, the scale measures a person’s identification with people around the world as well as the desire to know what is happening to them.

The scale is composed of four Likert-type items that measure the degree to which a person identifies mostly with the people, traditions, and events in his/her local community.

How much a person views a particular social group as important and central to his/her self-image is measured in this scale with eight, seven-point items.