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self-concept
How much a person feels that he/she is different from other people is measured with three, seven-point Likert-type items.
Five, seven-point Likert-type items compose the scale and measure how much a person worries that some person or thing lessens his/her importance, job, and very existence.
With four, seven-point Likert-type items, the scale measures the extent to which a person views him/herself as self-reliant and unique.
How much a person identifies with and feels close to members of a particular community is measured with four, seven-point Likert-type items.
Using three Likert-type items, the scale measures how much a person is involved in a particular hobby and identifies with it, e.g., driving, baking, fishing.
With three, seven-point Likert-type items, the scale measures the degree to which a person believes an object or experience is closely associated with his/her identity.
The degree to which a person thinks that an object, such as a product, expresses his/her personal uniqueness is measured with three, seven-point Likert items.
Using six items, this scale not only measures how strongly a person identifies with a particular gender but how important that identity is to his/her self-image.
Four, seven-point Likert-type items measure the degree to which a consumer has a special bond with a certain product, especially of an affective and sentimental nature.
With four Likert-type items, the scale measures a person’s identification with people around the world as well as the desire to know what is happening to them.
