self-concept
How much a person believes that a person can feel like a global citizen of the world and at the same time a local citizen of his/her community is measured using three, seven-point Likert-type items.
Composed of nine, seven-point Likert-type items, the scale measures the degree to which a person believes he/she deserves more than others because of being special and not due to effort or skill.
Five, seven-point Likert-type items measure how much a person identifies with a particular message and believes it expresses something to others about him/herself.
How much a person identifies with the information in a particular advertisement is measured with five, seven-point Likert-type items.
The degree to which a consumer views a particular possession of his/hers as an extension of self is measured with six, seven-point Likert-like items.
Seven, seven-point Likert-type items measure a person’s tendency to view one’s choices and behavior to be a strong indication of his/her personality.
Five, seven-point Likert-type items are used in this scale to measure how much a person believes he/she would be communicating self-identity to others if posts about products were made at a particular social media site.
With three, seven-point Likert-type items, the scale measures how much a person is concerned that a bad decision about a particular purchase could harm his/her self-concept.
Three, seven-point items measure the similarity between a consumer’s self-image and his/her idea of a “typical” user of a brand.
Three, seven-point items measure how much a consumer identifies with a brand and feels connected to it.