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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

self-regulation

Six, seven-point items are used to measure chronic behavior emphasizing self-regulation in which a person, after achieving a short-term goal, is motivated to forego short-term rewards that are inconsistent with a long-term goal.

A person’s chronic motivation to critically evaluate alternatives in order to improve the quality of decisions that are made is measured with twelve, six-point Likert-type items.

The scale has twelve, six-point Likert-type items that measure a person’s chronic motivation to make progress towards achieving a goal in a direct manner without deviation and distraction.

The extent to which a person views him/herself as being regimented and having self-control is measured with three, seven-point items.

The scale uses three, seven-point items to measure how much advancement a person believes he/she has made towards achieving of a self-regulatory objective.

The degree to which a person reports having to force him/herself to continue engaging in an arithmetically-intensive task is measured with three, seven-point Likert-type items.

The degree to which a person is able to control his/her negative emotions in order to facilitate proper functioning is measured in this scale using six, seven-point Likert-type items.  The scale was called management of negative emotions by Taute, McQuitty, and Sautter (2011).

A person's ability to remain hopeful and motivated to achieve goals despite adversity is measured in this scale with six, seven-point Likert-type items.  The scale was called positive utilization of emotions by Taute, McQuitty, and Sautter (2011).

Five, five-point Likert-type items are used to measure a person's tendency to be self-focused and to scrutinize his/her moods.

This scale uses four, five-point Likert-type items to measure the degree to which a person has the ability to maintain a positive mood and to return to it if a bad mood is experienced.