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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

self

The scale has been used to measure a type of private introspection and self-attentiveness stimulated by curiosity.  Twelve, five-point Likert-type items compose the scale.

This scale is composed of four, seven-point items that measure a person's beliefs about the extent to which some focal object has focused his/her attention on positive, valued, and important aspects of self.

Five, five-point Likert-type items are used to measure a person's tendency to be self-focused and to scrutinize his/her moods.

A person's ability to identify and categorize his/her specific moods is measured in this scale with four, five-point Likert-type items.

Five, seven-point, Likert-type items are used in this scale to measure the degree to which a person describes him/herself as independent from others and self-sufficient, qualities that are part of a male's socialization in many cultures.

A three-item, five-point Likert-type scale is used to measure the degree to which a consumer prefers a personalized shopping experience rather than self-service stores where there is little personal interaction between salespeople and cus tomers. The scale was referred to by Forman and Sriram (1991) as attitude toward perceived depersonalization (APD).

Seven-point items are intended to measure the degree to which a certain stimulus has focused a person’s thoughts on self rather than others.

The scale is composed of three, seven-point Likert-type statements that measure the degree to which a person feels that he/she is attaining clarity in the understanding of self and the purpose for life.

The scale uses four, nine-point Likert-type items to measure one's preference for being a member of the group rather than apart from the group.

Four, six-point items are used in this scale to measure the degree to which a person believes that some specific ads he/she has seen made him/her focus on self and feel singular and special.