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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

service

The degree to which a person thinks the professors working for an educational institution are sensitive and concerned about their students' needs is measured with a five-item, seven-point Likert-type scale.

This scale is a 21-item, seven-point Likert-type performance-based measure of service quality. It is viewed as a measure of a consumer's long-term global attitude of an organization rather than his/her transaction-specific satisfaction.

This 11-item, seven-point Likert-type scale is used in measuring the degree to which a person thinks the professors working for an educational institution engage in various specified activities that help ensure a high-quality education to students.

The degree to which a patient believes the food served in a particular hospital was delivered when expected and was appetizing is measured with a three-item, five-point Likert-type scale.

This scale is composed of seven-point, Likert-type items that measure the degree to which a person thinks access to the employees, facilities, and services of an organization is convenient.

This scale has six, five-point Likert-type items that are intended to measure the degree to which a person thinks the discharge process he/she experienced upon being released after a hospital stay was handled well by the hospital staff.

This is a seven-point Likert-type scale that is purported to measure the degree to which a person feels secure in doing business with an organization and its employees.  When using all five items, the scale is most appropriate for use with a health-related service provider.

This three-item, five-point Likert-type scale is used to measure the degree to which a person thinks a hospital's staff provided prompt attention and service during the admissions process.

This six-item, seven-point Likert-type scale is used to measure the degree to which a person thinks the professors working for an educational institution are responsible and can be depended on to do what they promise to do.

A seven-item, seven-point Likert-type scale is used in measuring the degree to which a person thinks an educational institution has grounds, buildings, equipment, and professors that are neat and clean.