You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

shopping

The scale has four, five-point items that measure how much a person experiences a loss of time consciousness and awareness of his/her physical surroundings when at a particular website.

Five, seven-point items are used in this scale to measure the extent to which a consumer finds gratification in shopping online because of the ability to negotiate the price with the seller.  The scale was referred to as the online bidding/haggling motivation by Ganesh et al. (2010).

How important it is to a shopper that an internet store have a nearby physical location is measured in this scale with three, seven-point items.

The scale is composed of three, seven-point items that measure the importance a shopper places on the breadth of a web store's offerings and that it has the newest products and known brands.

The importance a shopper places on an online store having deals, sales, and new products is measured in this scale using three, seven-point items.

Three, seven-point items are used to measure the importance a shopper places on the design of an online store being innovative and visually appealing.

The extent to which a consumer finds gratification in shopping online for reasons having to do with saving time or effort is measured in this scale using eleven, seven-point items.

Using four, seven-point items, this scale measures the extent to which a consumer finds gratification in shopping online because it facilitates learning about and adopting new products, particularly those that are fashion-related.  The scale was referred to as the avant-gardism motivation by Ganesh et al. (2010).

The scale has three, five-point items that measure a shopper's motivation to purchase in stores that feature pre-owned goods due to the desire to avoid buying from the typical businesses where most consumers shop.  The scale was called distance from the system by Guiot and Roux (2010).

A consumer's motivation to purchase in stores that carry pre-owned goods because of the opportunity to buy more things for less money is measured in this scale with three, five-point items.  The scale was called gratificative role of price by Guiot and Roux (2010).