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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

shopping

Four, five-point items are used to measure the degree to which a consumer likes to shop at second-hand outlets because they tend to carry older items with a special meaning to the shopper that new items do not have.

The scale has four, five-point items that are used to measure how much a consumer likes to interact with other shoppers in second-hand stores.

This scale uses four, five-point items to measure the degree to which a consumer likes to shop in stores with pre-owned goods in hopes that something valuable will be found.

The degree to which a person believes that shopping at a certain website is likeable and absorbing is measured with three, seven-point Likert-type.

The degree to which a consumer finds gratification in shopping online because it facilitates finding and communicating with others who have similar interests is measured with three, seven-point items.

The pleasure a shopper gets from being able to have websites contact him/her about personally relevant new products and deals is measured in this scale using four, seven-point items.

The enjoyment a consumer gets from visiting and checking out interesting websites is measured in this scale with four, seven-point items.  The behavior seems to be akin to "window shopping" and "just looking" that occur with brick-and-mortar stores.

The degree to which a consumer reports having had difficulty making a recent decision, possibly to the point of being confused and overwhelmed, is measured in this scale with three, nine-point items.

Three, seven-point Likert-type statements are used to measure how easily a consumer believes it is to contact a particular service provider and/or go to its place of business.

The scale uses three, seven-point items to measure a consumer's beliefs about how often he/she has been at a website ready to make a purchase but decided not to finish the transaction when the costs involved (shipping, sales tax, and total amount) were realized at checkout.