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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

signal

With three, seven-point Likert-type items, the scale measures the degree to which a person believes that the products one chooses express something about him/her.   

The level of trust a person has in a third party label on a package and the party sponsoring it that attests to an aspect of the product’s quality is measured using six, seven-point Likert-type items.

A person’s attitude about a particular third-party that sponsors certification seals that attest to environmentally-related product attributes is measured using five, seven-point semantic differentials.

Three, seven-point Likert-type items measure the degree to which a consumer believes that retailers offering low price guarantees do so, in general, to assure shoppers that they will receive refunds if the store does not have the lowest prices in the market area.  A version of the scale phrased specifically for a certain retailer is also reviewed.

Three, seven-point Likert-type items are used in this scale to measure a consumer's belief that retailers offering low price guarantees do so, in general, because they truly have the lowest prices in the market area.  A version of the scale phrased specifically for a certain retailer is also reviewed.

One's opinion of the level of intimacy shared by two adults is measured in this scale with three, seven-point items.

The level of intimacy being portrayed by a two adults in an ad is measured using three, seven-point items.  An added facet of the measure is the degree to which an item given by one person to the other is symbolic of the strength of their bond.

The scale is composed of three statements that measure the degree to which a person believes a particular website has visual cues that indicate it is secure and meets certain business standards.