You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

sociability

How much a person is sociable and talkative is measured with six, seven-point Likert-type items.

How kind and friendly something appears to be is measured with seven-point items.  A five- and a three-item version are described.  The scale is flexible for use with people, animals, and objects.

Using five, five-point Likert-type items, the scale measures how much a product conveys the presence of a human being, with an emphasis on social and affective attributes.

How friendly and sociable a person appears to be is measured with four, seven-point semantic differentials. 

The scale uses four, seven-point unipolar items to measure how caring and kind a person is considered to be.

The scale uses four, five-point items to measure how much a person experienced something with other people rather than alone.

How popular and friendly a person appears to be is measured using three semantic differentials.  As used by Fisher and Ma (2014), the judgement is made regarding someone else rather than oneself.

One's lack of close relationships with family members and a romantic partner from whom support and encouragement can be received is measured with ten, seven-point Likert-type items.

This five item, seven-point Likert-type scale measures one's lack of friends who can provide a sense of belonging as well as understanding and help.

Eight, seven-point Likert-type items are used to measure the extent to which a person feels excluded and unaccepted.  While the construct measured is extremely close to what is usually meant by "loneliness," more of the items in this scale have to do with one’s isolation rather than the affective response to it, e.g., unhappiness.