You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

sociability

How much a person is sociable and talkative is measured with six, seven-point Likert-type items.

How kind and sociable something appears to be is measured with five, seven-point items.  The scale is flexible for use with people, animals, and objects.

Using five, five-point Likert-type items, the scale measures how much a product conveys the presence of a human being, with an emphasis on social and affective attributes.

How friendly and sociable a person appears to be is measured with four, seven-point semantic differentials. 

The scale uses four, seven-point unipolar items to measure how caring and kind a person is considered to be.

The scale uses four, five-point items to measure how much a person experienced something with other people rather than alone.

How popular and friendly a person appears to be is measured using three semantic differentials.  As used by Fisher and Ma (2014), the judgement is made regarding someone else rather than oneself.

One's lack of close relationships with family members and a romantic partner from whom support and encouragement can be received is measured with ten, seven-point Likert-type items.

This five item, seven-point Likert-type scale measures one's lack of friends who can provide a sense of belonging as well as understanding and help.

Eight, seven-point Likert-type items are used to measure the extent to which a person feels excluded and unaccepted.  While the construct measured is extremely close to what is usually meant by "loneliness," more of the items in this scale have to do with one’s isolation rather than the affective response to it, e.g., unhappiness.