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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

sociability

Three, seven-point Likert-type items measure how much a person describes him/herself as talkative and gregarious.

How much a person is sociable and talkative is measured with six, seven-point Likert-type items.

How kind and friendly something appears to be is measured with seven-point items.  Three similar versions are described and, depending upon the version, the scales seem to be flexible for use with a variety of objects such as people, animals, and brands.

Using five, five-point Likert-type items, the scale measures how much a product conveys the presence of a human being, with an emphasis on social and affective attributes.

How friendly and sociable a person appears to be is measured with four, seven-point semantic differentials. 

The scale uses four, seven-point unipolar items to measure how caring and kind a person is considered to be.

The scale uses four, five-point items to measure how much a person experienced something with other people rather than alone.

How popular and friendly a person appears to be is measured using three semantic differentials.  As used by Fisher and Ma (2014), the judgement is made regarding someone else rather than oneself.

One's lack of close relationships with family members and a romantic partner from whom support and encouragement can be received is measured with ten, seven-point Likert-type items.

This five item, seven-point Likert-type scale measures one's lack of friends who can provide a sense of belonging as well as understanding and help.