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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

social

The scale has three, seven-point items that measure the degree to which a person has shared information with another person in order to help and prepare him/her for a particular “experience.”

With three, seven-point items, the scale measures the degree to which a person shared information with another person in order to improve that person’s attitude about him/herself.

Using three, seven-point items, the scale measures the degree to which a person is inclined to complain about a specified entity to other people.  As currently phrased, the scale makes the most sense for use with a hypothetical scenario rather than as feedback about an actual event that has already occurred.

A person’s motivation to increase his/her social status is measured in this scale with four, seven-point Likert-like items.

This four item, seven-point Likert-type scale measures the degree to which a consumer believes his/her social status can be positively affected by purchasing and using a particular product.

The scale uses five, seven-point Likert-type items to measure a trait-like attachment style characterized by the fear of rejection and abandonment.

The scale uses four, seven-point unipolar items to measure how caring and kind a person is considered to be.

The degree to which a person expresses liking of and attachment to another person is measured with three, seven-point Likert-type items.

The degree to which a person is apprehensive and distrusting of other people in general is measured with four, seven-point unipolar items.

The scale uses seven, five-point items to measure the willingness and tendency of a member of a customer ideation group to create product ideas by integrating and combining his/her own thoughts with those of others in the group.