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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

social

With three-items, the scale measures the degree to which a person feels attached to a particular community. 

How much a person believes that he/she has a clear role in a particular community as do the other members is measured in this scale. 

With three-items, the scale measures how much a person knows who is socially superior or inferior to him- or herself in a particular community

How much a person identifies with and feels close to members of a particular community is measured with four, seven-point Likert-type items.

The scale measures a person’s willingness to visit a particular community and be involved with it.

With four, seven-point Likert-type items, the scale measures how much a person has a sense of connectedness to others at a particular point in time.

This eight-item scale measures one’s need to perform better than others and the desire to win in interpersonal situations.

How much a person tries to help others and wants to do things to make them happy is measured with four, seven-point Likert-type items.

How much an individual likes a certain person and is committed to a relationship with him/her is measured with eight, seven-point Likert-type items.  Because of the phrasing of one item, the scale appears to be most relevant when the two people had the opportunity to “friend” each other on a particular social media website. 

This 13-item Likert-type scale measures how much a person is experiencing the type of love for a partner associated with romance, desire to affiliate, selflessness, and sacrifice.