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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

social

With three, seven-point Likert-type items, the scale measures the degree to which a person’s support of a particular organization is based on its community involvement and charitable activities.

Three, seven-point Likert-type items measure the degree to which a person believes that a particular organization should be involved in charitable community activities and would stop supporting the organization if it discontinues such activity.

The degree to which a person believes a certain individual shows off in order to impress people is measured in this scale with five, seven-point Likert-type items.

Three, eleven-point items measure the extent to which a person believes that a situation or experience affected him/her in such a way as to feel closer to an individual or a group.

The strength with which a person expresses favorable attachment to a particular cultural group is measured in this scale using six, seven-point Likert-type items.

The scale has three, seven-point Likert-type items that measure the degree to which a person redefined his/her role in a relationship due to some event.  The event is not stated in the items themselves but should be made clear to respondents in the context of the study or the instructions.

The scale uses three, ten-point questions to measure the degree to which a person thought about how he/she looked compared to a particular person with whom he/she interacted. 

A person’s tendency or ability to consider the point of view of other people is measured with seven items.

The scale uses three, seven-point Likert-type items to measure to what degree one person considers another person to be similar to him/herself, particularly in terms of behavior.

With three, seven-point Likert-type items, the scale measures the degree to which a person believes there is a relationship between self and a particular party (person, group, or company) and that he/she values it.