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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

social

The scale has three, seven-point items that measure the degree to which a person has shared information with another person in order to help and prepare him/her for a particular “experience.”

With three, seven-point items, the scale measures the degree to which a person shared information with another person in order to improve that person’s attitude about him/herself.

Using three, seven-point items, the scale measures the degree to which a person is inclined to complain about a specified entity to other people.  As currently phrased, the scale makes the most sense for use with a hypothetical scenario rather than as feedback about an actual event that has already occurred.

A person’s motivation to increase his/her social status is measured in this scale with four, seven-point Likert-like items.

This four item, seven-point Likert-type scale measures the degree to which a consumer believes his/her social status can be positively affected by purchasing and using a particular product.

The scale uses five, seven-point Likert-type items to measure a trait-like attachment style characterized by the fear of rejection and abandonment.

The scale uses four, seven-point unipolar items to measure how caring and kind a person is considered to be.

The degree to which a person expresses liking of and attachment to another person is measured with three, seven-point Likert-type items.

The degree to which a person is apprehensive and distrusting of other people in general is measured with four, seven-point unipolar items.

The scale uses seven, five-point items to measure the willingness and tendency of a member of a customer ideation group to create product ideas by integrating and combining his/her own thoughts with those of others in the group.