social
Five, seven-point Likert-type items measure a person’s (the recommender’s) beliefs regarding the potential negative social consequences of recommending a person who could view it as inappropriate. The sentences are flexible for use with a variety of contexts but may make the most sense with regard to customer referral reward programs.
How much a person feels that he/she is different from other people is measured with three, seven-point Likert-type items.
With three-items, the scale measures the degree to which a person feels attached to a particular community.
How much a person believes that he/she has a clear role in a particular community as do the other members is measured in this scale.
With three-items, the scale measures how much a person knows who is socially superior or inferior to him- or herself in a particular community
The scale measures a person’s willingness to visit a particular community and be involved with it.
With four, seven-point Likert-type items, the scale measures how much a person has a sense of connectedness to others at a particular point in time.
This eight-item scale measures one’s need to perform better than others and the desire to win in interpersonal situations.
How much a person tries to help others and wants to do things to make them happy is measured with four, seven-point Likert-type items.
How much an individual likes a certain person and is committed to a relationship with him/her is measured with eight, seven-point Likert-type items. Because of the phrasing of one item, the scale appears to be most relevant when the two people had the opportunity to “friend” each other on a particular social media website.