The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
social class
Using three, seven-point Likert-type items, the scale measures how much a person believes that people can achieve success over time if they work hard.
The extent to which a person is described as having high social status and economic resources is measured in this scale with three, seven-point items.
This three-item, nine-point scale is used to measure a person's socio-economic position on the basis of the following self-reported characteristics: dwelling area, family income, and education.
