I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
social class
Using three, seven-point Likert-type items, the scale measures how much a person believes that people can achieve success over time if they work hard.
The extent to which a person is described as having high social status and economic resources is measured in this scale with three, seven-point items.
This three-item, nine-point scale is used to measure a person's socio-economic position on the basis of the following self-reported characteristics: dwelling area, family income, and education.
