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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

social class

Using three, seven-point Likert-type items, the scale measures how much a person believes that people can achieve success over time if they work hard.

The extent to which a person is described as having high social status and economic resources is measured in this scale with three, seven-point items.

This three-item, nine-point scale is used to measure a person's socio-economic position on the basis of the following self-reported characteristics: dwelling area, family income, and education.