This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
social class
Using three, seven-point Likert-type items, the scale measures how much a person believes that people can achieve success over time if they work hard.
The extent to which a person is described as having high social status and economic resources is measured in this scale with three, seven-point items.
This three-item, nine-point scale is used to measure a person's socio-economic position on the basis of the following self-reported characteristics: dwelling area, family income, and education.
