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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

social

The extent to which a person desires to be close to a partner in a romantic relationship and worries about being abandoned is measured with a seven-point Likert-type format.

How much a person indicates he/she is in a romantic relationship is measured with three, seven-point items.  The phrasing of items is such that the scale is most suited for measuring the romantic status of singles rather than people who are married.

With three, seven-point items, the scale measures how much a person looks up to and respects another person. 

With four, seven-point Likert-type items, the scale measures the extent to which a person views him/herself as self-reliant and unique.

The scale uses four, seven-point Likert-type items to measure how much a person views him/herself as part of a collective in which interdependence of members is important.

This six-item Likert-type scale measures how much one has a sense of satisfaction in doing things primarily for the benefit of a particular person rather than him/herself.

Using seven, seven-point Likert-type items, the scale measures the attitude that there is inequality of social groups and some are superior to others.

Five, five-point items measure a person’s belief that, with respect to heterosexual couples, one gender tends to dominate food-related decisions while the other is more dependent.

The four item, seven-point, Likert-type scale measures how much a person wants to make some decisions in such a way as to make someone happy and indicate how much their relationship is valued.

How much a person feels his/her life is important and that he/she is essential to others is measured in this scale with five, nine-point items.