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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

social

This is a six-item, six-point, Likert-type scale that measures the importance to a consumer of dressing similarly to one's friends.

A four-item, Likert-type scale is used to measure a person's willingness to follow a physician's advice.