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Bob Moritz
Marshfield Clinic Research Foundation

social

How much a person views a particular social group as important and central to his/her self-image is measured in this scale with eight, seven-point items. 

The scale uses four, seven-point items to measure how much a person has the desire to be around and in touch with things from “home,” however he/she defines it.

The extent to which people experience a feeling that they belong to a different culture than those around them is measured with three, seven-point items.

A person’s hope that he/she can perform better than others in socially-relevant ways and earn admiration for it is measured with five, seven-point items.

Three, seven-point Likert-type items are used to measure the degree to which a person believes a particular company is socially active due to its genuine concern and unselfish motivation.

Three, seven-point Likert-type items measure the degree to which a person is viewed as competent and ambitious.

The extent to which a person is described as having high social status and economic resources is measured in this scale with three, seven-point items.

The five, nine-point, Likert-type scale measures how much a person expresses satisfaction with his/her relationship with a person as a result of a gift that person has given.

The scale uses three, seven-point semantic differentials to measure how well two objects are considered to fit each other and be compatible.

Seven, seven-point items are used in this scale to measure a person’s enduring belief that he/she is superior to others and makes him/herself the center of attention.