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social

The scale uses three, seven-point semantic differentials to measure how well two objects are considered to fit each other and be compatible.

Seven, seven-point items are used in this scale to measure a person’s enduring belief that he/she is superior to others and makes him/herself the center of attention.

Using three, seven-point items, the scale measures how lonely a person reports feeling at a point in time, especially as compared to “other people.”

How similar a person believes he/she is compared to another person is measured with three, seven-point semantic differentials.

The scale has four, seven-point Likert-type items that measure how much a customer enjoys the relationship with a particular salesperson and believes he/she provides extra service in order to improve the relationship.

The scale has three, seven-point items that measure the degree to which a person has shared information with another person in order to help and prepare him/her for a particular “experience.”

With three, seven-point items, the scale measures the degree to which a person shared information with another person in order to improve that person’s attitude about him/herself.

Using three, seven-point items, the scale measures the degree to which a person is inclined to complain about a specified entity to other people.  As currently phrased, the scale makes the most sense for use with a hypothetical scenario rather than as feedback about an actual event that has already occurred.

A person’s motivation to increase his/her social status is measured in this scale with four, seven-point Likert-like items.

These four, seven-point Likert-type items measure the degree to which a consumer believes his/her social status can be positively affected by purchasing and using a particular product.