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Bob Moritz
Marshfield Clinic Research Foundation

society

With six, nine-point Likert-type items, the scale measures a person’s general attitude that society should have well-defined rules (social norms and laws) and that punishment is appropriate when rules are not adhered to.

The scale uses four, nine-point items to measure the extent to which it is believed that something, such as a particular person or group, is corrupting society and harming social order.

The scale uses four, seven-point Likert-type items to measure the degree to which a person believes that the world is dangerous in general and, more specifically, that he/she does not feel safe.

Composed of five, seven-point items, the scale measures how unprotected and unprepared a person feels with respect to the threats coming from the “world” around him/her.

Five, seven-point Likert-type items are used in this scale to measure a person's belief that a company really cares about people and is honest with its customers.

A person's desire for the expression of his/her opinion about a certain brand to help someone learn the values of society is measured using four, seven-point Likert-type items.

The eight item, nine-point Likert-type scale is intended to measure a person's attitude regarding the fairness and justifiability of the socio-political system in which he/she lives.

The degree to which a person believes a certain company is making a positive impact on society and minimizing its negative impact is measured in this scale using three, seven-point Likert-type items.

This is a four-item, five-point Likert-type scale that measures the degree to which a person believes TV commercials are a good way to learn about a product's social aspects, with an emphasis on who appears to use it.

The scale is composed of six, five-point Likert-type items that measure the degree to which a person feels part of a particular subculture. Given the phrasing of items #3 and #6, the scale is most appropriate for situations where a person has a strong connection with one culture but is living in another culture.