I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
spiritual
Five, six-point items are used to measure the extent to which a person describes his/her faith (unspecified) as providing meaning to life and affecting aspects of how he/she lives.
The scale measures a consumer’s belief in personal reincarnation and that the universe itself is in a continual cycle.
The scale is composed of six, seven-point Likert-type statements that are intended to measure the degree to which a person thinks about and is disturbed by thoughts regarding his/her death. The scale was called existential insecurity by Rindfleisch, Burroughs, and Wong (2009) and fear of one's own death by the originator (Wittkowski 2001).
The degree to which a person views fate as a powerful force that influences events and outcomes is measured in this scale using six, ten-point Likert-type items. Fate has a sense of predestination while luck is more transient. Despite the distinction, the scale seems to capture aspects of both.
The value placed by a person on the welfare of those people with whom one is in frequent personal contact is measured using nine, nine-point statements.
