This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
spiritual
One’s belief that he/she has value because of the love that comes from GOD is measured with five, seven-point Likert-type items.
Five, six-point items are used to measure the extent to which a person describes his/her faith (unspecified) as providing meaning to life and affecting aspects of how he/she lives.
The scale measures a consumer’s belief in personal reincarnation and that the universe itself is in a continual cycle.
The scale is composed of six, seven-point Likert-type statements that are intended to measure the degree to which a person thinks about and is disturbed by thoughts regarding his/her death. The scale was called existential insecurity by Rindfleisch, Burroughs, and Wong (2009) and fear of one's own death by the originator (Wittkowski 2001).
The degree to which a person views fate as a powerful force that influences events and outcomes is measured in this scale using six, ten-point Likert-type items. Fate has a sense of predestination while luck is more transient. Despite the distinction, the scale seems to capture aspects of both.
The value placed by a person on the welfare of those people with whom one is in frequent personal contact is measured using nine, nine-point statements.
