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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

sports

The six-item, seven-point scale is used to measure quality-related beliefs a person has regarding an exercise and fitness service (health club).

The scale uses three, seven-point Likert-type sentences to assess a person's sense of the similarity between the images of an event and a specified brand that could be associated with it in some way, e.g., sponsorship.

The scale is composed of seven-point Likert type statements measuring a person’s sense of the fit between an event and the organization that is sponsoring it.  The events examined in the reviewed studies were related to sports.

This three-item, seven-point Likert-type scale attempts to assess a person's sense of the extent to which a certain brand is used by participant's in a specific event.

The scale is composed of three, seven-point Likert-type items intended to measure a person's interest in some specified sporting activity.

Using three, seven-point Likert-type items, the scale measures a person's attitude about some specified sporting activity with an emphasis on how thrilling it is.

The scale is composed of three, seven-point Likert-type items intended to measure a person's attitude about some specified sporting activity with an emphasis on how it enhances participants' social status.

The scale is composed of three, seven-point Likert-type items intended to measure a person's attitude about some specified sporting activity with an emphasis on how adventurous it is.

The scale is composed of three, seven-point Likert type statements measuring a person's attitude about the effect of a company's support for a particular event on one's attitude toward that company. The emphasis is on the degree to which sponsorship could improve one's opinion of the sponsor. The events examined by Speed and Thompson (2000) were related to sports.

The scale is composed of three, seven-point items intended to measure a person's general liking of activities that could enhance one's social status.