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Scale Reviews

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This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin


The scale uses three, seven-point items to measure a person’s preference for normality and routine in his/her life rather than change.

The degree to which a person feels uneasy when society appears to be changing rapidly is measured with three, seven-point items.

A person’s belief regarding the durability and stability of a medium’s format is measured with four, seven-point Likert-type items.

The scale has eight, seven-point Likert-type items that are intended to measure a person's belief in either the stability of body type (entity theory) or their ability to change basic body characteristics (incremental theory).  To be clear, beliefs about the nature of human bodies in general are measured by this scale rather than what people think about a particular person’s body.

The extent to which a person believes in one’s ability to change the self is measured with four, six-point Likert-type items.

The belief that one can change his/her personal traits is measured with three, seven-point Likert-type items.

How much a person values security for self and family is measured in this scale with five, seven-point Likert-type items.

A person's belief in either the stability of personality traits (entity theory) or their malleability (incremental theory) is measured in this scale using eight, seven-point Likert-type items.

Using eight uni-polar adjectives, this scale is intended to measure the theorized dimension of personality having to do with the degree to which a person has a tendency to seek efficiency and structure.

The amount of perceived instability a person has experienced in his/her life during a certain period of time is measured in this scale using five, nine-point Likert-type items.