As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
status
The extent to which a person believes that a hierarchy of power is necessary among people in society to maintain order is measured with three, seven-point Likert-type items.
The utility a consumer derives from using a product is measured with seven Likert-type items. The utility may be functional, but it may also be other types such as social, hedonic, or emotional.
This Likert-type scale uses seven items to measure the degree of joy and pride a consumer derives from owning a particular product.
Three seven-point, Likert-type items are used to measure a person’s belief that being in a particular restaurant gives him/her the feeling of being special and having more social status than in other restaurants.
Four, seven-point Likert-type items measure the belief that wealthier customers are given preferential treatment by companies and their salespeople.
Four, 100-point items measure a person’s satisfaction with his/her current and future financial well-being.
Four, seven-point items measure how much a person believes that a branded product gives owners a feeling of superiority and higher status compared to other customers who do have the product.
The extent to which a consumer wants to be a special user of a brand with a higher status than other users is measured with three, seven-point Likert-type items.
The extent to which a person believes that a restaurant is very special and has more social status than other restaurants is measured using seven-point, Likert-type items. A two- and a four-item version are provided.
With three, seven-point questions, the scale measures how much a person believes that he/she has superiority and higher status compared to other owners/users of a particular brand.
