status
The utility a consumer derives from using a product is measured with seven Likert-type items. The utility may be functional, but it may also be other types such as social, hedonic, or emotional.
This Likert-type scale uses seven items to measure the degree of joy and pride a consumer derives from owning a particular product.
Three seven-point, Likert-type items are used to measure a person’s belief that being in a particular restaurant gives him/her the feeling of being special and having more social status than in other restaurants.
Four, seven-point Likert-type items measure the belief that wealthier customers are given preferential treatment by companies and their salespeople.
Four, 100-point items measure a person’s satisfaction with his/her current and future financial well-being.
Four, seven-point items measure how much a person believes that a branded product gives owners a feeling of superiority and higher status compared to other customers who do have the product.
The extent to which a consumer wants to be a special user of a brand with a higher status than other users is measured with three, seven-point Likert-type items.
The extent to which a person believes that a restaurant is very special and has more social status than other restaurants is measured using seven-point, Likert-type items. A two- and a four-item version are provided.
With three, seven-point questions, the scale measures how much a person believes that he/she has superiority and higher status compared to other owners/users of a particular brand.
How unique and noticed a person believes he/she would feel with a certain product is measured with three, seven-point items.