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Four, seven-point items measure how much a person believes that a branded product gives owners a feeling of superiority and higher status compared to other customers who do have the product.
Three seven-point, Likert-type items are used to measure a person’s belief that being in a particular restaurant gives him/her the feeling of being special and having more social status than in other restaurants.
Four, seven-point Likert-type items measure the belief that wealthier customers are given preferential treatment by companies and their salespeople.
Four, 100-point items measure a person’s satisfaction with his/her current and future financial well-being.
The extent to which a consumer wants to be a special user of a brand with a higher status than other users is measured with three, seven-point Likert-type items.
The extent to which a person believes that a restaurant is very special and has more social status than other restaurants is measured using seven-point, Likert-type items. A two- and a four-item version are provided.
With three, seven-point questions, the scale measures how much a person believes that he/she has superiority and higher status compared to other owners/users of a particular brand.
How unique and noticed a person believes he/she would feel with a certain product is measured with three, seven-point items.
With three, seven-point items, the scale measures how much a person believes that a particular employee has a prestigious position in a company and is admired by other employees.
The scale has three items that measure now much a person desires to gain more status or social ranking in a particular community.
