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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

status

Four, seven-point items are used to measure a person’s belief that an entity (such as a company or person) has responded to his/her idea sharing in such a way that it enriched one’s social value.

A person’s hope that he/she can perform better than others in socially-relevant ways and earn admiration for it is measured with five, seven-point items.

Three, seven-point Likert-type items measure the degree to which a person is viewed as competent and ambitious.

The extent to which a person is described as having high social status and economic resources is measured in this scale with three, seven-point items.

Seven, seven-point items are used in this scale to measure a person’s enduring belief that he/she is superior to others and makes him/herself the center of attention.

With three, seven-point semantic-differentials, this scale measures the extent to which a consumer believes a product to be either a luxury brand (at one end) or a “value” brand (at the other end).

A person’s motivation to increase his/her social status is measured in this scale with four, seven-point Likert-like items.

These four, seven-point Likert-type items measure the degree to which a consumer believes his/her social status can be positively affected by purchasing and using a particular product.

The degree to which a person buys products that he/she believes help develop a sense of refinement and sophistication is assessed with four, seven-point Likert-type items.

Using three questions, this scale measures how much a person believes that at a particular point in time he/she had power over other people.