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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

status

The scale uses three, nine-point semantic differentials to measure how much a person believes he/she deserves a special offer (sales promotion) made by a business rather than it being unwarranted.

The scale is composed of four, seven-point Likert-type items that measure the degree to which a person accepts differences in social status among people in a society as normal.

Three, seven-point Likert-type items are used to measure a person's opinion about the extent to which usage of a certain website has an effect on one's prestige in a reference group.

The degree to which luxury brands are viewed as expressing something about one's self (beliefs, attitudes, values) is measured with this scale using four, seven-point Likert-type items.

The extent to which a person views an object as being contemporary and stylish is measured in this scale with three, seven-point unipolar terms.

One's morality or that of another person is measured by this scale with three, seven-point bi-polar adjectives. 

Using four, seven-point items, the scale measures the degree to which a person believes there are benefits to being a customer of a company that come in the form of preferential treatment.

Four, seven-point items are used to measure the degree to which luxury brands are viewed as facilitating self-expression and helping to project a particular image in social settings.

Using three statements, the scale measures the degree to which a person believes that a company has lowered his/her customer status.

The degree to which a person consumes a product because of the value derived from owning it is measured in this scale using three, seven-point items.