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status

This scale is composed of four bipolar adjectives with a seven-point response format measuring a consumer's opinion of a store's social status on the basis of the occupation, dwelling area, family income, and education level of those who are thought to shop there.

This three-item, nine-point scale is used to measure a person's socio-economic position on the basis of the following self-reported characteristics: dwelling area, family income, and education.

The scale has four, nine-point bi-polar adjectives that measure how much a person views an object as having a personality-like image characterized by traits related to social superiority and attractiveness.

Three, seven-point semantic differentials are used in this scale to measure the degree to which an object is viewed as being classy and urbane rather than common and uncultured.

Three, seven-point Likert-type items are used to measure a person's beliefs regarding the degree to which a particular business provides more service and/or better service to regular customers than to nonregular ones.

The scale uses four, nine-point Likert-type items to measure the degree to which a person views power usage in social relationships to be hierarchic rather than egalitarian.

Three, seven-point uni-polar items are used in this scale to measure a person's description of someone in terms of his/her apparent frugality and/or poverty. These items were used by Argo and Main (2008) to measure what they called Stigma By Association (SBA) because the scale stem asked respondents to describe another person based on certain circumstances. The items were also used in three other scales as described below.

The eight-item scale measures the degree to which a person expresses a tendency to relate to others such that social hierarchy and achievement of status through competition is important.

Three, seven-point Likert-type items are used in this scale to measure the degree to which a person is sensitive about brand names because they are viewed as communicating something about one's self-concept.

The scale is composed of four, five point Likert-type items that are intended to measure the degree to which a person attributes social meaning to a recent experience at a resort/spa.