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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

stimulation

The degree to which a customer is motivated by a stimulus (unspecified) toward the pursuit of a consumption-related goal is measured with a five-item Likert scale.  In a consumer context, the inspiration comes from some type of marketing activity and, as stated in the items, stimulates a purchase motivation.

How much a person experienced something that inspired him/her to do something is measured with four, seven-point items.  As phrased, this scale is general and could be applied in a wide variety of contexts where the focus is on a temporary state a person has experienced rather than an enduring trait.

The degree to which a person reports being involved in and stimulated by a particular stimulus is measured with four, nine-point uni-polar items.

Ten, seven-point items are used to measure how effectively a product is believed to enhance physical energy and mental acuity.  To answer some of the questions, the respondent must have used the product rather than merely hearing about it.  The scale seems to be amenable for use with a variety of foods, beverages, drugs, and supplements which are claimed to increase one’s energy.

How long a product improved a person’s mental performance is assessed with four, seven-point items.  To answer the questions, the respondent must have used the product rather than merely hearing about it.  The scale seems to be amenable for use with a variety of foods and supplements for which claims are made about increasing one’s cognitive ability in some way.

The degree to which a person reports feeling mellow or, at the other extreme, very energetic is measured with three, seven-point semantic differentials.

The five, seven-point semantic differentials that make up this scale are used to measure the extent to which a person is open to new ideas and experiences.

A three-item, five-point scale is used to measure one's excitement-related emotional reaction to an environmental stimulus.

This scale is used to measure the level of stimulation and arousal a person prefers. Over time, it has been used with different numbers of items and response alternatives. Two long versions have been offered by the originator.  A five-item subset was used by Dawson, Bloch, and Ridgway (1990) and referred to as ''stimulation seeking.''

The scale has four, nine-point semantic differentials that are used to measure how stimulating a stimulus is perceived to be. The stimulus evaluated by participants in the study by Bosmans (2006) was the scent in a room.