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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

strength

Three, seven-point Likert items are used to measure the degree to which a person indicates having a social connection with a particular person in the past.

The scale uses three, five-point unipolar items to measure how much a person describes someone as having traits stereotypically associated with males.

The degree to which a person is confident that his/her attitude toward an object is correct is measured in this scale with six, seven-point Likert-type items.

Three, seven-point semantic differentials compose the scale and measure the extent to which a person feels strong and in-control at a particular point in time.  To be clear, this scale was created to measure a person’s state rather than a personality trait or enduring characteristic. 

The five, nine-point, Likert-type scale measures how much a person expresses satisfaction with his/her relationship with a person as a result of a gift that person has given.

The extent to which a person reports feeling powerful at a particular point in time is measured with three questions and a seven-point response format.  To be clear, this is a measure of a person’s state rather than a personality trait or enduring characteristic.

Five, nine-point semantic differentials are used in this scale to measure how much a person believes that a message was persuasive and changed what he/she thought about a topic.

The importance of a person’s attitude about a particular object or topic and the certainty of his/her attitude is measured with five, seven-point items.

How graphic and intense a stimulus is perceived to be is measured in this scale with four, seven-point semantic differentials.

The scale measures the degree to which a person believes that he/she has the motivation and the ability to control and achieve desired outcomes.  The scale is general in the sense that it can be used in a wide variety of contexts.