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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

students

With three, seven-point items, the scale measures the degree to which a person was daydreaming or thinking about other things during a particular task.

The scale uses three, seven-point items to measure the degree to which a person believes a particular task in which he/she has participated was fun and interesting.

The scale uses three semantic differentials to measure how smart a person is subjectively judged to be.  The emphasis is on learning and grades, thus, is most suited for use with students.  As used by Fisher and Ma (2014), the judgement is made regarding someone else rather than oneself.

The scale is composed of four, seven-point Likert-type statements that measure the degree to which a person is satisfied with the institution where he/she received some formal education.

The scale is composed of three, seven-point Likert-type statements that measure the degree to which a person believes that a particular university needs financial support from its alumni.

Three, seven-point Likert-type items are purported to measure the degree to which a person subordinates individual goals to those of the group, classmates in particular. The group (rather than the individual) is viewed as the basic unit of survival.

This five-item, six-point scale is used to measure the enduring and intrinsic (rather than situational) relevance of college to a person. The object in the Arora (1982) study was a university and he developed and tested Stapel, Likert, and semantic differential versions of the scale.

Four, six-point statement are used to measure the importance of several characteristics of a school, college, or university to a person. The object in the Arora (1982) study was a university and he developed Stapel, Likert, and semantic differential versions of the scale.