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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

subscription

The scale uses three, five-point statements to measure the likelihood that a person who is familiar with a website will go back to it sometime in the future. Due to the phrasing of one of the items, the website should have some sort of subscription aspect to it such as with the online versions of newspapers and magazines.

Four, nine-point statements are used to measure a consumer's opinion of a product and inclination to use it. Given the way the items are currently phrased, the scale makes most sense to use with a new subscription-type service that could be viewed as innovative.

The scale is composed of three, five-point Likert-type items used to measure a theater attendee's plans for future behavioral involvement with a specified theater, such as attending productions and volunteering time.