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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

success

With eight, seven-point Likert-type items, the scale measures a person’s confidence in his/her capability to overcome challenges and perform tasks effectively in a wide variety of situations. 

The belief that there are opportunities for anyone to make economic progress and be successful through hard work is measured with five, seven-point Likert-type items.

The rivalry with same-sex others over access to mates is measured with seven, seven-point Likert-type items.

Using three, seven-point Likert-type items, the scale measures how much a person believes that people can achieve success over time if they work hard.

How much a person believes that literacy skills are important and that low-income families need help developing those skills is measured with six, seven-point Likert-type items.

Four semantic differentials are used in this scale to measure how successful and respected a company is believed to be.

Four, seven-point items compose the scale and are used to measure how successful a company is expected to be in the future.

A person’s motivation to achieve and/or accumulate external indicators of success such as wealth, power, and status is measured with three statements.

With four, seven-point Likert-type items, the scale measures a person’s general motivation to do better and succeed.

The degree to which a person believes that, in general, one person’s good outcomes come at the expense of another person is measured with six, 10-point Likert-type items.