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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

success

Four statements are used to measure the attitude one holds about luck such that it plays an important role in life and favors some people while not others.

Three, seven-point items measure the degree to which a person believes he/she is performing well so far in a class and meeting his/her grade expectations.

How well a person believes he/she performed on a particular test and met his/her expectations is measured with five, seven-point items.

The scale uses four, seven-point items to measure how much a person expresses a chronic motivation after having achieved a short-term goal to take advantage of behavior that is inconsistent with a long-term goal.

Six, seven-point items are used to measure chronic behavior emphasizing self-regulation in which a person, after achieving a short-term goal, is motivated to forego short-term rewards that are inconsistent with a long-term goal.

With eight, seven-point Likert-type items, the scale measures a person’s confidence in his/her capability to overcome challenges and perform tasks effectively in a wide variety of situations. 

The belief that there are opportunities for anyone to make economic progress and be successful through hard work is measured with five, seven-point Likert-type items.

The rivalry with same-sex others over access to mates is measured with seven, seven-point Likert-type items.

Using three, seven-point Likert-type items, the scale measures how much a person believes that people can achieve success over time if they work hard.

How much a person believes that literacy skills are important and that low-income families need help developing those skills is measured with six, seven-point Likert-type items.