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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

success

Using three, seven-point Likert-type items, the scale measures how much a person believes that people can achieve success over time if they work hard.

How much a person believes that literacy skills are important and that low-income families need help developing those skills is measured with six, seven-point Likert-type items.

Four semantic differentials are used in this scale to measure how successful and respected a company is believed to be.

Four, seven-point items compose the scale and are used to measure how successful a company is expected to be in the future.

A person’s motivation to achieve and/or accumulate external indicators of success such as wealth, power, and status is measured with three statements.

With four, seven-point Likert-type items, the scale measures a person’s general motivation to do better and succeed.

The degree to which a person believes that, in general, one person’s good outcomes come at the expense of another person is measured with six, 10-point Likert-type items.

Three, seven-point semantic differentials are used to measure a person's belief that a story has a climax in which the main character overcomes obstacles.  The scale seems to be amenable for use with advertisements, books, and movies by making minor changes in each item.

The leadership ability of an athlete with his/her team as well as his/her relative standing with other athletes in the sport is measured using three, seven-point Likert-type items. 

The effectiveness and leadership of a state governor is measured using three, seven-point Likert-type items.