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Scale Reviews

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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA


Using four, seven-point Likert-type items, the scale measures a person’s belief that the sponsor of an event truly cares about it and thinks it deserves support.

How much a person believes it would be a good idea for a product to be upgraded is measured with three items.  The phrasing of the sentences lends itself most to upgrade decisions made by someone else but which the respondent would be affected. 

The scale uses three, seven-point Likert-type items to measure how much a person believes that a particular charity needs financial support from its donors.

A person’s belief that he/she is supported emotionally and physically in good times and bad is measured with four, seven-point Likert-type items.  The source of the support is not stated in the items.

The degree to which a person has been persuaded by an advertisement to engage in behaviors that support of a particular cause is measured with six, seven-point Likert-type items.

How much a person believes that, in general, companies should be engaged in philanthropic activities and that such behavior is beneficial to them is measured with four, seven-point semantic differentials.

The extent to which a person says he/she will be excited about a particular sports team beating another team it is playing against and the likelihood he/she will engage in behaviors to express support for the team during the event is measured with four, nine-point items.  The scale items are flexible for sporting events which have two teams playing against each other or when the researcher’s desire is to focus only on two of several teams in a multi-team event such as the Olympics.

The degree to which a person believes a particular company engages in social activity and supports causes because of how it (the company) could benefit from the activity is measured with three, seven-point Likert-type items.

To measure a person’s support for an organization that has an environmentally-related purpose, the scale uses four, five-point Likert-type items.  The emphasis of the items is on the importance the membership has for the person.

How urgent and crucial a person’s need appears to be is assessed in this scale by four phrases and a seven-point Likert-type response format.