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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

support

A person’s belief that he/she is supported emotionally and physically in good times and bad is measured with four, seven-point Likert-type items.  The source of the support is not stated in the items.

The degree to which a person has been persuaded by an advertisement to engage in behaviors that support of a particular cause is measured with six, seven-point Likert-type items.

How much a person believes that, in general, companies should be engaged in philanthropic activities and that such behavior is beneficial to them is measured with four, seven-point semantic differentials.

The extent to which a person says he/she will be excited about a particular sports team beating another team it is playing against and the likelihood he/she will engage in behaviors to express support for the team during the event is measured with four, nine-point items.  The scale items are flexible for sporting events which have two teams playing against each other or when the researcher’s desire is to focus only on two of several teams in a multi-team event such as the Olympics.

The degree to which a person believes a particular company engages in social activity and supports causes because of how it (the company) could benefit from the activity is measured with three, seven-point Likert-type items.

To measure a person’s support for an organization that has an environmentally-related purpose, the scale uses four, five-point Likert-type items.  The emphasis of the items is on the importance the membership has for the person.

How urgent and crucial a person’s need appears to be is assessed in this scale by four phrases and a seven-point Likert-type response format.

The belief that a large amount of a website’s content is created by its users and substantially contributes to its value is measured with three, seven-point Likert-type items.

The adequacy of help and emotional support one receives from others is measured in this seven-point Likert-type scale.

The importance a consumer places on having friends or family available when shopping to discuss, listen, and offer support in the purchase decision process is measured with six, seven-point items.