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Testimonial

The Marketing Scales Handbook is indispensable in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

task

Three, seven-point questions measure how much effort and attention a person felt was required in a particular task.

Composed of three, seven-point questions, the scale measures how much a person felt immersed and part of a particular task, activity, or experience. 

The level of mental and emotional demands experienecd in performance of a task are measured with three, seven-point items.

The magnitude of the competitiveness believed to be in a particular task is measured using three, seven-point Likert-type items.  Although the sentences do not explicitly state that one is personally participating in the competition, it seems to be implied.

The pleasantness and ease felt when performing an activity is measured with four, seven-point semantic-differentials.  The scale is particularly appropriate when the context involves real or imagined haptic cues.

The scale uses three, seven-point questions to measure how much a particular activity or other stimulus motivated a person to think about the responsibilities involved with taking care of a child.

With three, 100-point items, the scale measures how much a person is troubled by algorithms that can perform a particular task better than humans.  The actual task is not stated in the sentences and, whatever it is should be made clear to participants prior to filling out the scale.

Three, 100-point items measure the degree to which a person believes that a particular task is not just accomplished well by algorithms, but performs better than humans.  The actual task is not stated in the sentences and, whatever it is should be made clear to participants prior to filling out the scale.

The scale measures how much a person reports having a difficult time focusing on a shopping task.  The measure has five, seven-point Likert-type items.

How much a shopper felt unable to focus during a particular shopping trip due to interruptions is measured with four items.