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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
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Vrije Universiteit University, Amsterdam

task

The scale is composed of seven, seven-point Likert-type items that are intended to measure the amount of time and effort a consumer thinks a salesperson put into a deal. Oliver and Swan (1989b) reported using the full seven-item version of this scale whereas previously (1989a) they used an abbreviated version in their analyses (see below).

A seven-item, seven-point Likert-type scale is used to measure the amount of time and effort a consumer perceives that he/she put into dealing with a salesperson. Oliver and Swan (1989b) reported using the full seven item version of this scale whereas previously (1989a) they had used an abbreviated version in their analyses.

This is a four-item, five-point Likert-type scale measuring the degree to which a customer perceives a salesperson to have been interested and diligently attempting to complete a particular sales transaction. Williams and Spiro (1985) viewed this scale as measuring the task-oriented dimension of salesperson communication style, which is goal directed and purposeful.

Seven, seven-point Likert-type items are used to measure the amount of money, time, and/ or effort a consumer perceives that a car dealer invested in a transaction.