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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

task

The level of distraction a person experiences in a room used for an experiment is measured with three, seven-point items.

The scale uses five items to measure a person's self-confidence in his/her ability to forward e-mail messages to others if the content is considered to have value for them. 

The extent of a person's engagement in a certain activity is measured in this scale with three, seven-point semantic differentials.

The level of effort and time required to complete a specified task is measured in this scale using three, seven-point semantic differentials.

The belief that a choice one is making is self-determined rather than being externally imposed is measured in this scale with five, nine-point Likert-type items. Botti and McGill (2011) referred to the measure as personal causality.

How responsible a person feels with regard to a decision that he/she made is measured in this scale using four, seven-point items.

The scale uses three, seven-point items to measure a person's evaluation of his/her mental strength at a particular point in time, e.g., while engaged in an experimental task.

The extent to which a person believes he/she will be able to save the necessary funds for some potential future purpose is measured in this three item, seven-point Likert-type scale.

The degree to which a consumer reports having had difficulty making a recent decision, possibly to the point of being confused and overwhelmed, is measured in this scale with three, nine-point items.

The scale uses three, nine-point Likert-type items to measure how complicated a person believes a certain task was that involved some degree of mathematical computation.