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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

task

How easily a person is able to convert an amount of money in an unfamiliar currency to an equivalent amount in a familiar currency is measured in this scale using four, seven-point semantic differentials.

A person' expressed feeling of physical discomfort while performing a certain task is measured in this scale with three statements.

With four, seven-point semantic differentials, the scale measures the level of involvement a person reports having when a particular activity was performed.

A person's focus on utilitarian reasons for shopping rather than hedonic is measured with six, seven-point items.  The focus of the measure is on completing the shopping task rather than the pleasure derived from engaging in the shopping process itself.

The level of distraction a person experiences in a room used for an experiment is measured with three, seven-point items.

The scale uses five items to measure a person's self-confidence in his/her ability to forward e-mail messages to others if the content is considered to have value for them. 

The extent of a person's engagement in a certain activity is measured in this scale with three, seven-point semantic differentials.

The level of effort and time required to complete a specified task is measured in this scale using three, seven-point semantic differentials.

The belief that a choice one is making is self-determined rather than being externally imposed is measured in this scale with five, nine-point Likert-type items. Botti and McGill (2011) referred to the measure as personal causality.

How responsible a person feels with regard to a decision that he/she made is measured in this scale using four, seven-point items.