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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

taste

How stimulating and exciting something is (or is expected to be) to the senses is measured with three, nine-point items.

This scale has three, seven-point Likert-type items that measure a consumer’s belief that locally produced foods taste better and are more nutritious than those produced elsewhere.

Five semantic differentials compose the scale and measure facets of a food product’s quality and taste.

How much a person likes a beverage based on the way it looks and tastes is measured with four, seven-point items.

The tastiness and healthiness of a specified food is measured in this scale with four, four-point semantic differentials.  The scale is general in the sense that it appears like it could be used with a wide variety of foods and beverages.

The tastiness of a particular food, with the emphasis on its moistness and juiciness, is measured in this scale with three, nine-point semantic differentials.

How well a food tastes is measured in this scale with three, nine-point semantic differentials.

A person's attitude toward eating a particular food is measured with four, seven-point items.  The emphasis of the statements is on how tasty the food is expected to be.

How much a person likes a new food or beverage product and expects it to be successful when it goes on sale is measured with four, seven-point Likert-type items.

One's assessment of something that has been tasted is measured in this scale using three, nine-point items.