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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

taste

Five semantic differentials compose the scale and measure facets of a food product’s quality and taste.

How much a person likes a beverage based on the way it looks and tastes is measured with four, seven-point items.

The tastiness and healthiness of a specified food is measured in this scale with four, four-point semantic differentials.  The scale is general in the sense that it appears like it could be used with a wide variety of foods and beverages.

The tastiness of a particular food, with the emphasis on its moistness and juiciness, is measured in this scale with three, nine-point semantic differentials.

How well a food tastes is measured in this scale with three, nine-point semantic differentials.

A person's attitude toward eating a particular food is measured with four, seven-point items.  The emphasis of the statements is on how tasty the food is expected to be.

How much a person likes a new food or beverage product and expects it to be successful when it goes on sale is measured with four, seven-point Likert-type items.

One's assessment of something that has been tasted is measured in this scale using three, nine-point items.

Composed of five, seven-point semantic differentials, this scale is intended to measure the desirability of a food to a person and his/her willingness to pay a lot for it.  The items seem to be amenable for use with beverages as well.

The degree to which a patient believes the food served in a particular hospital was delivered when expected and was appetizing is measured with a three-item, five-point Likert-type scale.