The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
television
The scale seems to measure a person's overall interest in soccer but most particularly gauges the degree to which a person was involved in watching a particular game on television. The measure is composed of eight, seven-point items with seven of the items being of the Likert-type.
Five one-word positive descriptors are used to measure a person's affective reaction to some stimulus. These descriptors are moderate in intensity as described subsequently.
Five one-word positive descriptors are used to measure a person's affective reaction to a stimulus. These descriptors suggest strong intensity and, as such, appear to represent emotions rather than less-intense sentiments.
This is a three-item, nine-point Likert-type scale that measures the degree to which a person considers a commercial to have been funny.
This three-item, nine-point Likert-type scale is used to measure the degree to which a person indicates that a commercial was interesting and got his/her attention.
This is a three-item, six-point Likert-type scale that measures the degree to which a person watches television.
