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Scale Reviews

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The Marketing Scales Handbook is indispensable in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University


The scale provides a measure of the degree to which a consumer makes an excessive amount of purchases given his/her disposable income as a means of dealing with undesirable mood states. Compulsive buyers are thought to engage in purchasing behavior to alleviate negative feelings. Some improvement in mood may follow buying episodes but are temporary and the behavior "becomes very difficult to stop and ultimately results in harmful consequences" (O'Guinn and Faber 1989, p. 155).

Five, four-point items are purported to measure the high activation (tension arousal) a person is experiencing at some point in time.

Three, five-point Likert-type items measure the lack of time a person perceives there to be available for doing what needs to be done in his or her life.

Five, seven-point items are used to measure the degree to which a consumer describes his or her grocery shopping as being rushed and hurried because of a lack of time.

The scale has three seven-point items in a semantic differential format and is intended to capture the state (as opposed to trait) of anxiety a person is feeling a some point in time.