The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
theater
One's stated probability of going to an event is measured in this scale with five, nine-point items. Given the phrasing of the statements, the respondent should already have a ticket to attend the event and have some options about what to do with the ticket.
Four, five-point Likert-type items are used to measure a theater attendee's confidence in the quality and consistency of the shows produced by a specified theater. The scale was called trust by Garbarino and Johnson (1999).
The scale is composed of three items used to measure a theater attendee's perception of the quality of acting observed at a specified theater. The items utilized different anchors on their response scales. The scale was called actor satisfaction by Garbarino and Johnson (1999).
The scale is composed of three, five-point Likert-type items used to measure a theater attendee's plans for future behavioral involvement with a specified theater, such as attending productions and volunteering time.
Three items are used to measure a theater attendee's attitude about the physical facilities of a specified theater.
